The advertising council will pay special attention to education technology in the coming times

Mumbai, Sep 30 (PTI) The Advertising Standards Council of India (ASCI) will focus more on the education technology sector and “dark patterns” in the times to come. A top official said this on Friday.

Manisha Kapoor, general secretary and chief executive of ASCI, said that ‘dark patterns’ refers to the methods used by the advertising sector to try to mislead customers through fake reviews or misinformation on prices.

“We are working on education technology,” Kapoor said a day after the organization’s annual general body meeting. We feel that education is a violative field, after study we will bring the report.

He said that ASCI’s effort is to bring necessary guidelines. Another concern is privacy, he said, although expressed hope that the amended Data Privacy Bill would address all these concerns.